The purpose of this Privacy Statement is to inform you about the types of personal information Photobrick Canada (2774421 Ontario Inc.,) . (as follows, “Photobrick Canada”, “we” or “us”) collects, uses and discloses. It explains how we use and disclose that information, the choices you have regarding such use and disclosure and how you may correct that information.
We are proud to demonstrate our commitment to your privacy by complying with the laws and regulations under applicable privacy laws in Canada, including the Personal Information Protection and Electronic Documents Act.
This Privacy Statement applies to any personal information we collect or receive about you, from any source, including through our websites and other online platforms (the “Sites”). We encourage you to read this Privacy Statement before providing us with any personal information and before using any of the Sites. By providing us with any personal information or using any of the Sites, you are signifying that you agree with all of the terms of this Privacy Statement, so please do not do so if you disagree with any part of this Privacy Statement.
I. Collection of Personal Information
a. To which companies does this Privacy Statement apply?
This Privacy Statement applies to the collection, use and disclosure of personal information by Photobrick Canada.
b. What is personal information?
Personal information is any factual or subjective information about an identifiable individual. Your personal information may include but is not limited to your name, mailing address, phone numbers, gender, email address, identification numbers, etc. Personal Information, however, does not include any information that is solely used to communicate with you in relation to your employment, business or profession, such as your name, position name or title, work address, work telephone number, or work electronic address.
c. How do we collect your personal information?
We will always collect your personal information by fair and lawful means. For example, you may provide your personal information when you purchase and item, create an account, signing up for email communications or participating in a survey.
What about children? We generally do not collect information that is identifiable to children. When we do, it is on a limited basis and with the expectation of adult supervision or permission. We recommend that parents and guardians take steps to limit and monitor their children’s Internet activities directly, or through software and other tools.
I. Use of Personal Information
a. How do we use your personal information?
Whenever we collect your personal information, we will identify the purposes for which we will use that information and we will obtain your consent to such use. We may collect your personal information for a variety of reasons, including: sending you information and communications; responding to product inquiries and other requests; conducting contests and promotions (including sending prizes to winners directly or through third parties acting on our behalf); processing transactions; optimizing your experience on our Sites; addressing product injury claims; and for internal purposes such as analyzing and managing our business and improving our products, services, and promotion efforts. We may also use, or disclose your personal information, if we have reason to believe that using or disclosing such information is necessary to protect our rights, safety or property, including by detecting and preventing fraud. We may also use your personal information as otherwise permitted by law.
b. When and how do we obtain your consent?
We obtain your consent prior to collecting, using or disclosing your personal information for any purpose. The form of consent that we seek, including whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations you might have in the circumstances. In limited circumstances, we may rely on a third party to obtain your consent to the sharing of your personal information with us.
You may provide your consent to us either orally or in writing. For example, when you submit a contest ballot form to our redemption house, you provide your consent to allow the redemption house to disclose the information in the ballot form to us so that we may identify you as a contest winner. From time to time, we may collect, use or disclose your personal information based on your consent and as permitted by law.
c. Where do we store your personal information?
We store your personal information in our offices in Canada.
d. How long will we use, disclose or retain your personal information?
We will use, disclose or retain your personal information for as long as necessary to fulfill the purposes for which it was collected and as permitted or required by law. We have established minimum and maximum retention periods and secure procedures for maintaining and destroying your personal information.
e. What about User Generated Content?
From time to time, we may receive content from consumers as part of contests, promotions and other functions of our Sites (“User Generated Content” or “UGC”). Any UGC you submit may be publically displayed, including on our Sites, and is subject to any terms and conditions communicated to you as part of the submission process. Please remember that any information you disclose in connection with a UGC submission may become public information and you should exercise caution when deciding to disclose your personal, financial or other information in a submission. Photobrick Canada cannot prevent such information from being used in a manner that may violate this Privacy Statement, the law or your personal privacy and safety and Photobrick Canada is not responsible for the results of such postings.
f. Photobrick Canada Communications
Through our Sites and various offline means, you may sign up or opt-in to receive communications from Photobrick Canada. If you do not opt-in, Photobrick Canada will not send you any communications, including promotional offers. Each communication sent to you by Photobrick Canada contains an “unsubscribe” link or other unsubscribe mechanism, allowing you to opt-out at any time. If you opt-in to receive communications from multiple brands within the Photobrick family of companies, and subsequently wish to opt-out, you may need to opt-out individually from each of the brands you elected to receive communications from. See Section IV below for further information on modifying the personal information we have for you, including communication preferences.
2. Disclosure of Personal Information
Generally, we do not disclose your personal information, and where we do, we will identify to whom and for what purposes the disclosure will be made, and will obtain your consent to such disclosure. In any case, we only disclose your personal information as permitted or required by law.
a. Service Providers and Personal Information. Aside from disclosures, we may use service providers (including our affiliates) to help us operate our business and our Sites and to administer activities on our behalf, such as sending emails, fulfilling orders and conducting contests and promotions. We may share your information with these third parties for those limited purposes. For instance, if you participate in a contest, game or loyalty program resulting in a prize or award, we may share personal information about you with our contest and merchandise fulfillment and management agencies to conduct contests and promotional activities on our behalf. Each of our service providers is required by contract or other binding means to comply with our privacy standards to protect the privacy of your personal information, and to only handle your personal information for Photobrick Canada purposes (and not for its own purposes).
Ad Networks and Anonymous Information. We may have relationships with third party service providers known as Ad Networks to serve ads on our behalf across the Internet. Using cookies and similar technologies (such as “pixel tags”, “web beacons”, “clear GIFs”), Ad Networks collect anonymous information about your visits to our Sites and other websites in order to deliver advertisements that may be of particular interest to you. This process does not involve the collection of any personal information. For example, the Ad Networks do not know your name, phone number, address or email address and we do not share any personal information about you with these Ad Networks.
In connection with these Ad Networks, we adhere to the “Canadian Self-Regulatory Principles for Online Behavioural Advertising”. These Principles were developed by the Digital Advertising Alliance of Canada, a consortium of leading Canadian advertising and marketing associations, with the aim of applying consumer-friendly standards to online behavioural advertising across the World Wide Web.
To find out more about how Ad Networks manage the privacy of information in conjunction with delivering advertisements online, and how to opt-out of information collection by these Ad Networks, you can view websites such as: http://www.youradchoices.ca and http://www.networkadvertising.org . We do not operate or control these websites, and we are not responsible for the opt-out choices available there.
I. Openness, Access and Security
a. How can you review your personal information that we have collected, used or disclosed?
Photobrick Canada has a variety of convenient methods available that allow you to review, correct, update or otherwise modify information previously collected from you, including communication preferences. You may:
- modify your information on your account profile page on the applicable Site
- use the Contact Us form on the applicable Site
We will make available to you any specific personal information of yours that we have collected, used or disclosed, upon your request, to the extent permitted by law. We will make such information available to you in a form that is generally understandable, including explaining any abbreviations or codes.
b. How do you know that the personal information we have for you is accurate?
We will ensure that your personal information is kept as accurate, complete and up-to-date as possible. We will not routinely update your personal information, unless such a process is necessary. We expect you, from time to time, to supply us with updates to your personal information, when required.
c. What if the personal information we have for you is inaccurate?
As described in Section IV(A) above, you can, at any time, contact us to review, correct, update or otherwise modify the personal information we have for you. In each such case, you must clearly indicate the information that you wish to have changed or clearly indicate that you wish to have your personal information removed from our database. If you successfully demonstrate that the personal information we have for you is inaccurate or incomplete, we will amend our records of your personal information as required.
Note that despite any request for a change to or removal of your personal information, we may need to retain certain information for record keeping purposes, and there may also be residual information that will remain within our databases and other records, which will not be removed or changed.
We may make commercially reasonable efforts to transmit any amended information to third parties having access to your personal information, where necessary in the circumstances.
d. How fast will we respond to your requests?
Please note that requests for changes to your personal information, even those submitted through our Sites, may not be effective immediately. We will attempt to respond to any requests regarding personal information as soon as reasonably possible, and in any event not later than 30 days after receipt of each such request. We will advise you in writing if we cannot respond to any of your requests within this time limit. You have the right to make a complaint to the federal Privacy Commissioner in respect of this time limit.
f. How do we know that it is really you requesting your personal information?
We may request that you provide us with sufficient identification before granting you access to information regarding the existence, use or disclosure of your personal information. Any such identification information shall be used only for this purpose.
g. What safeguards have we implemented to protect your personal information?
We have implemented physical, organizational, contractual and technological security measures to protect your personal information from loss or theft, unauthorized access, disclosure, copying, use or modification. The only personnel who are granted access to your personal information are those with a business “need-to-know” or whose duties reasonably require access to such information.
h. What type of security do we provide on our Sites?
The security of all personal information collected through our Sites is of utmost importance to us. We have taken reasonable technical, contractual, administrative and physical security steps to protect the personal information collected from you through the Sites, consistent with standard industry practice and the sensitivity of the personal information collected. For example, if and when you provide credit card information, we use secure socket layer (SSL) encryption to protect it. These security measures are periodically reviewed. However, there are some things that users of our Sites can do to help protect the security of their personal information as well. For instance, no user should ever give out their user name and password. Also, every user should sign out of their Internet account and close their browser window each time they finish using the Internet so that other people using the same computer will not have access to their information.
If you need further assistance, please contact the Photobrick Canada Privacy Officer either by writing to us via the Contact Us page at www.photobrick.ca.
II. Privacy Statement Updates
Photobrick Canada reserves the right to make changes in this Privacy Statement. Such changes will take effect immediately upon posting. For your convenience, the last revised date of the current Privacy Statement will be posted at the top of this page. By continuing to interact with us following such changes, including by using our Sites, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Privacy Statement, please do not continue using our Sites.
III. Governing Law
This Privacy Statement is governed by, and interpreted and enforced in accordance with, the laws in force in the Province of Ontario and the federal laws of Canada (excluding any conflict of laws, rule or principle which might refer such interpretation to the laws of another jurisdiction).